023 BECOMES AUTOPISTAS’ NEW AUDIOVISUAL PARTNER21/11/2016
A LONG JOURNEY: FROM BARCELONA TO NEW PROJECTS
Our adventure began in Barcelona a little over a month ago, when Autopistas (part of the Abertis group) was searching for an audiovisual communication agency, and chose us to present their new rebrand.
The challenge of this audiovisual project? To reflect through imagery the new values of Autopistas, and show everything that the company does to ensure that motorway users have a happy journey.
To arrive at this objective via a creative route, we decided to tell the story of three journeys, whose protagonists experience moments unique to Autopistas on the way to their destination.
Having developed the creative concept and the stories, the moment arrived to make the project a reality. Jordi Clusella, one of 023’s directors, took on the job of leading the shoot (with an important technical team: a camera car and drones), and the post-production.
With production of the video now finished, we’re proud of the result. Now, we only hope that we too go on a long journey with Autopistas, full of new projects and excitement.
GET IN CONTACT
For more information about 023 Content & Media and our audiovisual productions, don’t hesitate to get in contact here.