DANONE SWITCHES UP THEIR COMMERCIAL STRATEGY WITH AUDIOVISUALS BY 02322/05/2017
In early 2017, Danone once again renewed its sales strategy and created an event to present its new commercial positioning to supermarkets and supermarket chains. But this time, the food-products corporation decided to present their positioning in a more dynamic and surprising way than ever before. In order to achieve the desired impact, Danone entrusted 023 to conceive and produce audiovisuals that would serve as unifying thread throughout the event.
In partnership with RC Projects, who were charged with designing and constructing the event space, we developed audiovisuals for a large screen, and two mapping installations projected onto two refrigerators that – once opened – contained Danone’s new product lines.
In total we produced more than an hour of visuals, animations and videos that transformed Danone’s presentation into a visual spectacle, making the event a more impactful experience for the spectators.
Below you can find a taster of the final result.
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