solidarity, promotional video, barcelona, children, audiovisual

As the end of the year approaches at 023, a project arrives that we’ve all been waiting for: the annual toy collection campaign run by La Cruz Roja Joventud (the youth division of the Spanish Red Cross).


For several years we have produced the promotional video for the campaign alongside Polart Digital Sound studio and young, local filmmakers, and each year we are moved with new emotions. Why? Because this is a special project in which we give expecting nothing in return, yet somehow, each year receive more than the last: more happiness, more energy to work with young talent, more gratitude from La Cruz Roja, and more fulfillment from trying to ensure that no little boy or girl is left without a toy.


Brimming with these emotions, this year we produced the campaign video side by side with filmmaker Elisenda Gorgues. As winner of the Fes Realitat la Teva Idea (Make Your Idea a Reality) competition, Elisenda and her team (Itsasi Arizkuren, Laura Picallo y Ekhiñe Etxeberria) have produced a heart-warming and imaginative video that we hope you like as much as we do.


All that’s left is for you to participate in the campaign and donate a toy to La Cruz Roja Joventud, and together we’ll ensure that every child receives a toy this year!