DESIGUAL & 023: JOINING CREATIVE FORCES TO GENERATE IMPACT09/02/2018
The most recent of our #023CreativeMissions brought us to the headquarters of Desigual to produce an audiovisual show that would accompany the brand’s new FW18 collection catwalk. And just like that, we entered the fashion world, with an absorbing and impactful audiovisual experience as our entry pass.
Our experience in large-scale audiovisual production and development such as the events we’ve produced for HP, SEAT or Isdin enabled us to meet this challenge in the best possible way and explore new creative avenues.
In the fashion industry, and at Desigual in particular, creative expression is king, and this project allowed our artistic side to flourish. A large production and post-production team from 023 created the visuals from scratch, taking inspiration from the shapes and colors of the new collection. The result was an hour of audiovisuals full of geometric forms, vivid colours and lots of rhythm, perfectly in keeping with Desigual’s modern, carefree style.
The staging and atmosphere were also essential to the overall experience. This time, we collaborated with the design studio Oz, who specialize in stands and created and developed the layout of the space.
The visuals were projected on different semi-transparent screens hung in a variety of positions, offering the spectators a playful experience full of unique depths and perspectives. Combined with the lighting and music, the visuals made the new Desigual FW18 collection shine even brighter and generate an even bigger impact with the audience.
Take a look at the end result:
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For more information about 023 Content & Media and our audiovisual productions, don’t hesitate to get in contact here.