SEAT LEON SC DRIVING DAY, WE COVERED THE EUROPEAN EVENT FOR BLOGGERS07/06/2013
In 023 we like challenges. That is why we jumped at the possibility when SEAT asked us to cover the European bloggers event to try out the new Seat León SC.
The event consisted of a busy day full of parallel activities, requiring various teams to produce up to 8 different videos covering everything that happened.
With a tight looking schedule, we organised 3 teams to follow the bloggers behind the wheel of the new Seat León SC and during the pit stops in which the SEAT team explained the main new features of this model to them.
One of the teams was responsible for filming the location shots and the car itself. Another team was on board the car combining the view of an ENG camera with a Go Pro to offer a subjective and more exciting driving experience. The third team recorded the interviews at the different checkpoints to get the bloggers’ feedback on the product.
The challenge did not just consist of a busy day’s parallel filming. Within a week all the material had to be delivered in the form of 8 video productions presenting everything that happened from different viewpoints.
An initial 3 minute video gave a general idea of everything that happened at the SEAT LEON SC DRIVING DAY. A second shorter piece focused on key moments during the day to produce a highly dynamic, engrossing video. The purpose of the third video was to show the new SEAT LEÓN SC in detail, highlighting particularly its more advanced features. Finally, a video was produced for each of the countries taking part, five in total, in which apart from the day’s activities, we showed the opinions of the bloggers from the country in question.
A unique event dissected audiovisually into eight pieces in record time with considerable technical roll-out. Mission accomplished!