CAN A CAR BE AS SEXY AS A MODEL?28/01/2014
SEAT and MANGO have joined forces to create a new version of the make’s most urban model – the SEAT Mii By Mango – and in 023 we have created and produced the video for presentation on social networks.
When you think of automotive spots, you probably only expect to see cars. Cars in motion, stationary cars, cars with people moving through the city, across the countryside, along impossible roads, etc.
The audiovisual production we present you with here is a little different. The SEAT Mii by Mango is designed to break the mould and become an object of desire not only for car lovers, but also lovers of fashion, design and trends. So our video production also had to break the mould of traditional videos and find a creative concept to position itself in the same universe right from the off. The automotive industry and fashion. Engineering and design. Cars and trends.
We therefore made the new SEAT Mii By Mango the star of a session in which normally only the most sought-after models rule. Will it be up to the challenge? We think so!