023, another year giving voice to solidarity

023, another year giving voice to solidarity

09/12/2014
#commercial #production #shooting

Christmas is coming and at 023 we collaborate on one of the projects we are more excited about of the year: thinking, producing and editing the advertisement of the toy collection campaign of Red Cross Youth. The reward for this volunteer work could not be better: that 80.000 boys and girls around Spain who would not have any present for Christmas Eve due to a lack of resources can have at least a new toy that helps them growing up and developing as human beings.

 

This year the campaign coincides with the 25th anniversary of the Convention on the Rights of the Child, which was proclaimed by the General Assembly of the United Nations and includes the right to Play. So with this year’s commercial we wanted to remember that play is a child’s right that we need to ensure. Also we have had a very special collaborator as a protagonist: Àngel Llàcer. With him as a facilitator and director some children prepare a “theater play” in which they read out loud the children’s rights.

 

As you can imagine this commercial’s shoot was a complete spectacle. Àngel Llàcer knew how to get the best of each boy and girl and there were moments of laughs and joy. After a funny, intense day of shooting the commercial is edited and ready to make everybody enjoy and to collaborate with the campaign.

 

At 023 we keep the satisfaction of having worked with the children who benefit from the project and who amaze us every year and make us want to keep collaborating with the toy collection campaign of Red Cross Youth.

 

Be up for it!!

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