THE RED CROSS, 023 AND YOUNG FILMMAKERS: UNITED FOR SOLIDARITY11/12/2015
The moment has finally arrived for one of our favourite projects of the year: the annual video production for the Red Cross Youth’s Christmas Toy Collection Campaign.
For the seventh year running 023 has offered its support to the Young Red Cross by producing the audiovisual campaign ad.
This year, however, we wanted to switch things up a bit and make the project a little more exciting. So in order to give young creatives an opportunity to show their talent, we ran a competition that was open to all young filmmakers who wanted the chance to produce this year’s video for the Red Cross Youth’s Christmas Toy Collection Campaign. The competition was a huge success and we received loads of proposals for videos. As you can imagine, it wasn’t easy to choose a winner, but in the end Alba Sayós and Alberto García convinced us with their animated stop-motion proposal.
The producers, with the technical and production support of 023, have created a video which has put a smile on everyone’s face.
For us, the experience of giving an opportunity to some talented young creators has been so stimulating that in the future we plan to continue with this new form of co-working.
We hope you enjoy the video and we would encourage you to donate toys to the Red Cross Youth!