SEAT’s New Video Sprints to Success15/11/2016
023 has been working with global car company SEAT for almost five years, producing promotional videos that cover everything from new model launches to logistical initiatives. Our latest work for SEAT, a product presentation video for the new SEAT León, has raced to success on social media, prompting a stream of calls and congratulation emails from some very happy clients.
Assessing what might be the key to the success of this particular video, we realised that it goes beyond being functional and explanatory; that is to say, beyond the requirements for an audiovisual piece of this type to meet its objective. And it does so by incorporating interesting imagery through virtual reality windows created with 3D graphics, elements that add quality and innovation in a technological style that aligns perfectly with the SEAT brand.
Ultimately, we concluded that the video for the new SEAT León combines the perfect quantity of functionality and innovation, demonstrating that balance and the art of finding the “sweet spot” are, once again, the keys to success.
You can check out the video in its original post below: