“The strength of a vision”: 023′s biggest production for Gas Natural Fenosa23/04/2014
3 months, 6 countries, 3 continents, more than 30 participants, 023 Content & Media’s best technical and creative talent, and the invaluable support of the Gas Natural Fenosa communications team. These were the ingredients that made possible GNF’s most ambitious production in recent years for its annual General Meeting of Shareholders video.
On this occasion the aim of the video production was to show GNF’s international scope and how this success is the result of having known how to take the right decisions at the right time.
In 023 we were given the brief to produce a documentary video that would allow us to narrate GNF’s internationalisation from a 100% human perspective in which the participants are all associated with GNF: employees, directors, shareholders, customers, citizens, social programme beneficiaries…
All of them tell us about the transformation from a small local company into a multinational present in 25 countries that continues to expand its business globally.
And they tell us about this from the places where these changes have occurred, from major cities such as Mexico City or from a small village in the middle of the Costa Rican jungle; from the Algerian coast to the growing metropolis of Panama; from the poorest neighbourhoods on Columbia’s east coast to Europe’s main cities where GNF has been steadily establishing itself over the past 20 years.
This approach saw us embark on a huge project with countless logistical and technical hurdles and the continuous challenge of maintaining the creative concept and keeping the emotion alive at all times, in each shot and on the face of every participant.
It was a challenge in which many people worked hand-in-hand and closely together, committed to achieving the results from the very first minute to the last. True teamwork of which we are especially proud and grateful.
Here you can see the result of all these months of hard work. We hope you enjoy it as much as we did making it!