Air Race E Brand Video
TAKE FORMULA ONE AIR RACING TO NEW HEIGHTS
Formula One Air Racing is a fast-paced, adrenaline-fueled sport with teams and fans all over the world, and now – for the first time ever – it’s going electric. The team at Air Race E contacted us to produce a promo video to build anticipation for the arrival of this new e-sport and showcase the innovative technology making it possible.
We took a deep dive into electric air racing technology and turned what we learned into a script for a 45-second promo video that would take us on electric journey from a mysterious airplane hangar into the skies. Meanwhile, our art direction and 3D graphics team established the video’s look and feel with final quality stills.
Directed by David Sagarra, we produced the Air Race E video entirely in CGI, which gave us complete creative control and allowed us to visualize things that would be difficult (or impossible) to capture with live action footage. The result was a visually dramatic promo video that delivered the adrenaline worthy of this new formula one e-sport.