Brand Storytelling for Cinco Jotas
PRESENT CINCO JOTAS AS ONE OF THE FINEST INGREDIENTS NATURE CAN PROVIDE
Think. In a world gone wild for gastronomy, chefs are the new influencers and the importance of quality produce is being recognized beyond just the foodie community. For this project, our strategy was to make the exquisite quality of 5J ham shine with the help of a celebrated chef: Alexandre Mazzia.
Create. Food at its most powerful engages all five of the senses. This was the guiding principle underpinning every creative element of this project, from the direction of photography to the sound design: our objective throughout was to transmit the flavors, smells, textures, sounds and colors that epitomize 5J ham.
Produce. With Manuel Rodríguez directing, we shot the video on location in Andalusia at the birthplace of 5J, taking care to capture sensorial shots and ambient sounds from the farm. Finally, we finished the video with elegant postproduction and editing by our in-house postproduction team.