CAPTURE THAT SUMMER FEELING FOR A TV AND A SOCIAL MEDIA CAMPAIGN
Think. What do you think of when you think of summertime? We worked with agency DDB on a fun-filled campaign to capture the essence of summer for popular chocolate drink ColaCao’s young target audience. For them, that means lots of time spent enjoying the sunshine with their friends, whether they’re into surfing and swimming, hanging out by the pool, or exploring secret hideaways.
Create. Working with director Dani Torres, we developed a treatment proposal to transmit a cool, modern attitude that had an aspirational element but was still relatable. The up-close-and-personal shooting style was designed to make the viewer feel like they were right in the middle of all the summer mischief with a group of friends.
Produce. Backed by 14-person creative team and a 28-person technical team, we shot on location in Malaga at a private pool and on the beach. The 1-day shoot involved scuba cameras, a drone, and two camera crews to achieve a dynamic, fast-paced look and feel for the finished piece. The ad is being aired in summer 2019 on television and social media.