Social Media Campaign for ESADE Business School
PUSH ESADE FORWARD WITH A DYNAMIC SOCIAL CAMPAIGN
ESADE is one of the world’s leading business schools. How do they stay ahead of the game? By constantly pushing forward. ESADE Business School is always innovating in the field of education, and for this project, they tasked us with creating a social media campaign to share that message with the world.
We developed a creative concept based on ESADE’s “Push technology forward” tagline. Our proposal was to use an infinite zoom effect that makes the viewer feel like they are constantly moving forward, through ESADE’s classrooms, labs, and corridors, towards a future of education powered by technology.
With Xavi Garriga in the director’s chair, we shot new footage for the campaign on location at ESADE’s Barcelona campus and enriched this with existing footage from their archives. Our postproduction and editing team completed the project in style, delivering 6-second, 10-second, and 15-second clips in horizontal and vertical formats to be used across ESADE’s social channels.