Think. HP 3D printing continues to drive the 4th industrial revolution, this time using digital monitoring to boost productivity on the factory floor. The brief for this video was to present HP 3D Center: a centralized control center that monitors your printer fleet, giving you all the information you need to manufacture with greater efficiency.
Create. Following a deep-dive HP 3D Center tutorial, our content team began condensing what we had learnt into a script. Meanwhile, our art direction team began work on the video look and feel, producing style frames to illustrate the clean, light aesthetic we would seek in production.
Produce. We produced the video using a mix of postproduction techniques, rendering the printer fleet and production environment in realistic 3D graphics and creating motion graphics inspired by the HP 3D Center user interface design to illustrate the “invisible” data being collected.