Live experience & installation
INSPIRE CONFIDENCE IN HP’S RADICALLY NEW 3D PRINTING TECHNOLOGY
Think. For a revolutionary technology to take off, people need to believe in it. When HP called on us to help them launch their radically new 3D printing technology, we knew we had to create an experience with substance as well as style – enough to convince and inspire a highly demanding market.
Create. We created an immersive live theater experience that took the audience on a journey from molecular science to global possibilities. The creative process was end-to-end, including structuring and scripting the event, lighting and sound design, and the scripting, art direction and production of 25 minutes of audiovisuals.
Produce. We delivered the experience at strategic events in the USA and Europe, where we constructed a semi-enclosed theater with a 9x5m LED screen and capacity for an audience of 50. In total, over 2,800 people attended 70 packed shows, generating a big impact in the additive manufacturing industry.