HP Ambassadors Brand Storytelling
BUILD AN INTERNATIONAL COMMUNITY OF PRINT SERVICE PROVIDERS
Think. HP’s Managed Print Services team has been helping IT companies around the world deliver state-of-the-art printing services to their clients, resulting in countless success stories. In business, few things are more powerful than a personal recommendation, which is why we set out to capture the success stories of these HP Ambassadors first-hand.
Create. To create a series of customer success story videos featuring HP Managed Print Services ambassadors, we began by developing a set of interview questions that could be adapted to highlight the strengths of each IT company’s unique partnership with HP, and a visual style for the videos that could be easily reproduced as the series grew.
Produce. Over one year, we shot 17 testimonial videos across 13 European countries, in addition to three videos that combined key quotes from multiple testimonials to promote specific features of HP’s Managed Print Services offering. The videos – directed by several of our key filmmakers – have helped HP build an international community of print service providers which, like the series, continues to grow.