Online Event for HP DesignJet
AMAZE THE AUDIENCE WITH A NEW ONLINE PRODUCT LAUNCH FORMAT
It’s spring 2020. For the first time in their history, HP needs to produce a worldwide online event to introduce two new, groundbreaking products: the HP DesignJet Studio and HP DesignJet T600. The one thing we know for sure? What works offline doesn’t necessarily work online. In the digital world, creativity is key to keeping the audience engaged.
Three months of script development and storyboarding, over 300 hours of world-building in CGI, and a team of more than 40 people helped us create a one-of-a-kind online event for HP DesignJet that set a new bar for online events across HP. With a central motif inspired by the printers’ iconic industrial design, our online event would follow an engaging presenter through an immersive, imaginative world as she discovers what makes the HP DesignJet Studio and T600 so unique.
The final event comprised 18 minutes of vibrant creative content, blending footage shot on location with footage shot using green screen technology and integrated into complex and creative CGI environments – a true feat of postproduction magic.