AMAZE THE AUDIENCE WITH A NEW ONLINE PRODUCT PRESENTATION FORMAT
For the first time in their history, HP needed to produce a worldwide online event to introduce their new products. Creativity was key to reaching a high level of engagement.
Three months of script development and storyboarding, over 300 hours of world-building in CGI, and a team of more than 40 people helped us create a one-of-a-kind online event for HP DesignJet that set a new bar for online events across HP.
The final event comprised 18 minutes of vibrant creative content, blending footage shot on location with footage shot using green screen technology and integrated into complex and imaginative CGI environments – a true feat of postproduction magic.