Global Channel Virtual Launch Event
A ground-breaking product needs a ground-breaking launch event. For the introduction of the HP Latex 700/800 Printer Series, we reinvented a traditional, in-person event by taking it to an immersive virtual world where a presenter guides us on a journey to meet a series of speakers who give insight on the market, the product and the technology.
We created an entire virtual set from scratch, while our content team worked side-by-side with the HP speakers to structure and develop their presentations and identify moments in which to give the audience unique perspectives only possible in our virtual world. The entire process was done in-house, ensuring the art direction and production were fully aligned with the content.
We combined a green-screen studio shoot with live-action shoots on location in Barcelona and other worldwide locations (Stuttgart, Dubai, Buenos Aires, and Singapore). Extensive CGI production and post-production were required to create the virtual world and integrate it with the footage we shot. We produced multiple localized versions for markets around the world to ensure maximum reach.