HP Latex R Series Product Video
BRING HP’S NEW PRINTER SERIES TO LIFE WITH AN EXCITING PRODUCT VIDEO
Think. Rigid printing is a world of its own with big players and big names, and for a long time, HP Latex wasn’t one of them. Then came the HP Latex R Series: a solution that tears up the rulebook of what a rigid printer can do, giving you amazing colors and the glossiest white on a wide variety of flexible and rigid materials. These printers have the power to transform any space – a benefit we knew had to be at the center of our story.
Create. Running with the idea of transforming any space, we designed a high-end sports store that would act as our blank canvas to be transformed by the HP Latex R series. Every aspect of the store – the layout, lighting, product displays, and HP Latex applications – was designed by our art direction team, led by director Irene Miranda, to transmit the transformative power of the printer.
Produce. We built a stunning bespoke set and shot the video over two days with our in-house production team, with two sporty actors filling the spaces with movement and attitude. Finally, we put the finishing touches to the video in postproduction, with dramatic, pastel-colored printer scenes rendered in high-quality 3D animation.