GIVE IESE BUSINESS SCHOOL A FRESH COMMUNICATION STYLE
Think. IESE is a prestigious business school with campuses and chapters all over the world. But “prestigious” is often read as “stuffy,” and IESE is anything but that. Our objective with this project was to create a brand video that was fresh and modern, celebrating IESE’s outstanding reputation and exciting, international way of life.
Create. We designed every aspect of the video to feel dynamic and fast-paced, from the creative concept (“60 seconds away from a life-changing education”) to the kinetic typography and fast editing style. Our goal was for the music, imagery and text to work seamlessly together, keeping the viewer captivated for the full minute.
Produce. We shot footage for the video on location at IESE’s Barcelona campus, which our postproduction team combined with stock footage, graphics, music and kinetic typography to produce the final video. The video has become IESE’s most watched, with over 83,000 views on social media to date.