INDCAR Brand Video
5 GENERATIONS SHAPING THE FUTURE OF MOBILITY
is one of those companies that knows how to turn a trade into concrete value. They began by building coaches with wood from the forests of Arbúcies; today they manufacture state-of-the-art minibuses for the most demanding international clients. Our objective with this video was to capture the essence of INDCAR, and reveal the expert coach builders as a brand that unite tradition and innovation to export their local, Catalan trade internationally.
Create. As we explored INDCAR’s story, the phrase that kept returning to us was “everything starts here.” On one hand, it tells the story of the vehicles, which begin their life as trees in Arbúcies. On the other hand, it tells the story of a company that began in Arbúcies – where its headquarters remain to this day – and five generations later has expanded to three other European countries.
We shot INDCAR’s coach building operations with special attention to the details, capturing the precision and care with which the vehicles are made. From manual design tools to the most innovative production methods, the people at INDCAR take care of every millimetre of the coaches to ensure they meet the maximum standards of quality. In addition to INDCAR’s installations, we shot the surrounding area of Arbúcies to capture a sense of place, using a combination of cinema-quality and drone cameras.