Social media campaign
INSPIRE A PASSION FOR SPORT WITH INTERSPORT’S NEW A/W COLLECTION
Think. Intersport’s A/W collection is full of new additions in different categories. The sports brand challenged us to create different clips for each garment in record time. We responded by creating a story around each item, presenting it in its ideal environment, and incorporating protagonists who transmit a passion for sport in all its forms.
Create. We built a campaign around two different areas: the city and the mountain. In each area, we chose athletes who could keep up with the rhythm the INTERSPORT garments were made for, and designed routes to get the best out of the images and the collection. The challenge was to shoot the maximum footage in the minimum time, in order to produce as many clips and edits as possible.
Produce. A team from 023, equipped with all the necessary material, followed our protagonists on their sporting journeys around the city and the mountain to demonstrate the clothing’s high performance. From this intensive, fast-paced shoot came multiple clips for social media, as well as product videos and e-learning videos to train the entire INTERSPORT sales team in the innovations presented by the A/W collection.