ISDIN Si-Nails TV Advert
PERFECT NAILS IN JUST A CLICK
Think. ISDIN Si-Nails is a pharmaceutical-strength nail treatment with an attractive, elegant, and portable design. Our objective with this project was to create a TV advert that combined these two aspects in a fun, dynamic, and highly visual way.
Create. Inspired by the product’s clicking applicator, we developed the creative concept of “perfect nails in a click.” That click became the starting point for the video’s rhythmic style, combined with a minimalist aesthetic based around the Si-Nails color palette and echoing the product’s sleek, easy-to-use design.
Produce. With the expert direction of Xavi Garriga, we produced the video using a combination of real footage shot on set in Barcelona, 2D motion graphics, and 3D animation. Finally, we edited the video to give it a fast-paced rhythm that keeps the viewer’s attention throughout, using the ISDIN Si-Nails “click” sound as a repeating audio motif throughout.