PERFECT NAILS IN JUST A CLICK
Think. ISDIN Si-Nails is a pharmaceutical-strength nail treatment with an attractive, elegant and portable design. Our objective with this project was to create a product video that combined these two aspects in a fun, dynamic and highly visual way.
Create. Inspired by the product’s clicking applicator, we developed the creative concept of “perfect nails in a click.” That click became the starting point for the video’s rhythmic style, combined with a minimalist aesthetic based around the Si-Nails color palette and echoing the product’s sleek, easy-to-use design.
Produce. We produced the video using a combination of real footage and 2D and 3D graphics. Finally, we edited the video to give it the fast-paced rhythm that keeps the viewer’s attention throughout.