ORIGINAL HP TONER

Awareness Campaign for Original HP Toner

HIGHLIGHT THE RISKS OF BUYING IMITATION TONER

Think.
When HP asked us to help them develop an awareness campaign about the risks of buying imitation toner, we saw an opportunity to get creative. We proposed a 5-part video series in which each video explores a different “catch” that comes with buying imitation toner in a fun and imaginative way, reminding the viewer that if it seems too good to be true, it probably is.

Create.
Led by director Irene Miranda, our art direction team created a fresh, attractive world of block colors and minimalist scenes in which red symbolized imitation cartridges and blue Original HP cartridges, and objects and actors interacted to create engaging visual metaphors. Meanwhile, our scriptwriting team got to work delivering 5 short, sharp, and entertaining scripts.

Produce.
We produced the videos using a combination of 2D animation, CGI, and live action footage shot on a bespoke red and blue set with actors, props, and special effects. The result was a fun, fresh, and creative video series with a clear message: buying imitation cartridges comes with a catch. Don’t fall for it: choose Original HP Toner.

ORIGINAL HP TONER

ORIGINAL HP TONER

ORIGINAL HP TONER

ORIGINAL HP TONER

Awareness Campaign for Original HP Toner

HIGHLIGHT THE RISKS OF BUYING IMITATION TONER

Think.
When HP asked us to help them develop an awareness campaign about the risks of buying imitation toner, we saw an opportunity to get creative. We proposed a 5-part video series in which each video explores a different “catch” that comes with buying imitation toner in a fun and imaginative way, reminding the viewer that if it seems too good to be true, it probably is.

Create.
Led by director Irene Miranda, our art direction team created a fresh, attractive world of block colors and minimalist scenes in which red symbolized imitation cartridges and blue Original HP cartridges, and objects and actors interacted to create engaging visual metaphors. Meanwhile, our scriptwriting team got to work delivering 5 short, sharp, and entertaining scripts.

Produce.
We produced the videos using a combination of 2D animation, CGI, and live action footage shot on a bespoke red and blue set with actors, props, and special effects. The result was a fun, fresh, and creative video series with a clear message: buying imitation cartridges comes with a catch. Don’t fall for it: choose Original HP Toner.

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