CAPTURE THE ESSENCE OF LUXURY FOR A HOTEL COLLECTION REBRAND
Think. The brief was simple: The Prestige Collection Hotels with a video that captures the essence of their new rebrand. The challenge? “There is no typical consumer.” The Prestige Collection Hotels rebrand refocused the hotel collection towards a target audience of eclectic, wanderlust souls; collectors of unique experiences, all in search of something different. Our job was to tell a story that would speak to them all.
Create. Seven strangers. Seven visions. Seven desires. We developed a story that follows seven unnamed strangers on the search for their own personal paradise: a search that takes them to different places and different situations, guided by their unique definitions of luxury. While our scriptwriters put pen to paper, our production team began defining the mood of the piece.
Produce. We produced the video on a limited budget using only stock footage – no mean feat for a video with a strong narrative element. Finally, our post-production team edited the footage to carefully selected music and a compelling voice over.