RAISE THE PROFILE OF TBS IN BARCELONA
Think. Throughout France, the reputation of the international Toulouse Business School speaks for itself. But what about its sister campus in Barcelona? TBS in Barcelona asked us to help them raise their profile in the local business community with a campaign featuring some of their most successful alumni.
Create. After conducting in-depth interviews with three inspiring alumni, we developed scripts to tell their stories in 60, 20, and 15 seconds across TBS’s different social media channels. In parallel, we developed a visual treatment and graphic identity to apply across all the campaign materials.
Produce. We shot the alumni’s individual stories over three days at multiple locations around the city, using the footage to produce 9 social media clips and a campaign teaser video. To complete the campaign, we produced photography of the alumni in different iconic locations, enabling TBS in Barcelona to push the campaign on- and offline.