RAISE THE PROFILE OF TOULOUSE BUSINESS SCHOOL IN BARCELONA
Think. Throughout France, the reputation of the international Toulouse Business School speaks for itself. But what about its sister campus in Barcelona? TBS in Barcelona asked us to help them raise their profile in the local business community with a campaign featuring some of their most successful Barcelona-based alumni.
Create. After conducting in-depth interviews with three inspiring alumni, we developed scripts to tell their stories in 60, 20 and 15 seconds across TBS in Barcelona’s different social media channels. In parallel, we developed a visual treatment and graphic identity to apply across all the campaign materials.
Produce. We shot the alumni’s individual stories over three days at multiple locations around Barcelona, using the footage to produce 9 social media clips and a campaign teaser video. To complete campaign, we produced photography of the alumni in different iconic Barcelona locations, enabling TBS in Barcelona to push the campaign on- and offline.